Sustainability, Equitability and Profitability
in the development of a country’s marine aquarium industry...
SeaSmart
SeaSmart is presently a program of EcoEZ Inc., a US based social and environmental development company.
Building on local tradition and customs, supported by international market demand, and utilising cutting edge technology and traceability mechanisms, the SeaSmart Program creates a new natural resource trade that is changing the way natural resource exploitation is carried out. SeaSmart ensures local management control, resource extraction sustainability, product traceability and branding, transparent business best practices, and ultimately, stable industry profitability…breaking the boom and bust cycles so common in so many artisanal fisheries.
The SeaSmart Program
What We Do
The SeaSmart program is divided into two fully interlinked but separate areas with two equal partners in this program, one NGO and one for-profit company: SeaSmart and SeaStrong. It is through these entities that we outline our program. To carry out this joint SeaSmart program effectively and to meet the complex and sometime competing requirements of the trade, SeaSmart created the following divisions and focus activities capable of handling the development of all aspects of this new trade.
Resource Area Management (RAM)
Conduct full resource surveys in all fishery management areas...
Management Area Planning (MAP)
Establish Management Area Plans and forms MAP committees in each FMA...
Fisher & Fishery Development (FFD)
Train fishery management areas in sustainable organism collection...
SeaStrong
Export and Facility Development (EFD)
The Export and Facility Development component supports the development of a SeaStrong export company and facility for the screening, transport, holding, handling, husbandry, packing...
TRADE Management System
TRADE Management System is a web-based information technology (IT) system that enhances identity reservation and traceability capacity within a country's marine aquarium trade.
Branding and Promotions
SeaStrong promotes the development of a country level SeaSmart/SeaStrong brand. Our SeaSmart/SeaStrong brand is a widely recognized brand of wild harvested marine aquarium life in the industry.
Branding and Promotions
SeaStrong promotes the development of a country level SeaSmart/SeaStrong brand. Our SeaSmart/SeaStrong brand is a widely recognized brand of wild harvested marine aquarium life in the industry.
Smart Business Development (SBD)
Establish direct deposit “cashless” payment system through the opening of personal bank accounts for each marine aquarium fisher managed by TRADE Management System.
Privatisation, Investment and Equity
SeaStrong facilities are developed as independent but linked entities with ownership structures that support local government, fishers, fisher communities, investment and research.
Smart Business Development (SBD)
Establish direct deposit “cashless” payment system through the opening of personal bank accounts for each marine aquarium fisher managed by TRADE Management System.
SeaSmart Underwater Reef Pictures
SeaSmart takes pride in its vast collection of underwater reeft pictures.
