Branding & Promotion
SeaStrong promotes the development of a country level SeaSmart/SeaStrong brand. Our SeaSmart/SeaStrong brand is a widely recognized brand of wild harvested marine aquarium life in the industry. The market knows from experience that SeaSmart/SeaStrong sourced marine aquarium life is sustainably caught, equitably produced, and affordably priced. Global brand promotion includes direct advertising, attendance at international trade shows, website(s) development, industry chat room participation, direct mailing to importer, retailers, and hobbyist associations in target market countries, and the production and distribution of other materials promoting the SEASMART/SeaStrong way.
- Maintain a cohesive and sustained branding approach to the marketing of a country's marine aquarium life to international markets.
- Maintain Country level branding efforts to ensure that we are not competing directly with market perceived, low-value and low quality providers.
- Maintain integrity of Country level branding efforts which represents marine aquarium life that is not only high quality, it is also sustainable, equitable and affordable.
